OYO rebrands parent company as PRISM to reflect global expansion, premium push
Oravel Stays Ltd, the parent company of hospitality chain OYO, has rebranded itself as PRISM, a corporate identity it said better reflects its expanded global portfolio and long-term vision.
The OYO brand will continue to operate as its flagship consumer-facing identity in the budget hospitality segment, the company announced on September 7.
Founded in 2012 by Ritesh Agarwal, OYO started as a budget hotel aggregator in India before scaling into a global travel-tech and hospitality group. Today, the company operates across 35+ countries, serving more than 100 million customers with offerings spanning hotels, vacation homes, extended stays, co-working spaces, and event venues.
The rebrand comes as OYO looks to position itself beyond budget accommodation, with brands like Sunday, Palette, and Townhouse in premium hospitality; Belvilla and DanCenter in vacation homes; Studio 6 in extended stay; and Innov8 and Weddingz.in in workspaces and celebration venues. In 2023, OYO acquired US-based G6 Hospitality, operator of Motel 6 and Studio 6, expanding its foothold in North America.
